Augmented reality (AR) as the sixth sense of the technologies
According to the one of the first definitions, augmented reality (AR) is a result of the introduction of sensory data into the field of human perception. Such sensory data accelerates the understanding and evaluation of information. Our mind reads visual objects much faster, which allows us to project various images onto physical space.
True, so far, we can see digital objects in the form of holograms thanks to using special helmets or glasses connected to mobile devices or projection screens. Using AR technologies, you can change both a static image, adding volume and movement to it, and a physical object, giving it additional elements.
Augmented reality is widely used in biology, construction, architecture, design and archeology. AR technology is able to significantly reduce the cost of repairing equipment, and reduce the percentage of production errors.
The main obstacle on the way to mass consumption of augmented reality is the need to use special devices that mediate between the digital image and human visual perception. Corporations actively work on creating AR headsets using Wi-Fi and 5G. Moreover, very soon, putting on glasses, we will be able to consider not only real objects, but also see the promising construction of houses, offices, neighborhoods and villages.
Using Augmented Reality technology
Augmented Reality (AR) is a revolutionary tool in the hands of architects and designers to attract investors. Presentation of the project of the future residential complex, office group of buildings and other architectural objects in an interactive form provides a unique opportunity to demonstrate how the object will fit into the existing urban landscape and evaluate the prospects of the project.
So far, the global marketing task of augmented reality is to create an emotional connection between the product and the consumer.
Google uses AR to bring prehistoric animals and cultural artifacts to life. As a result, we have virtual museums, where exhibits are the result of augmented reality.
VR and AR fundamentally change the approach to education, providing maximum interaction with the subject of study. Virtual and augmented reality gives more and more opportunities for the embodiment of devices, mechanisms from theoretical developments of scholars of the past.
Augmented reality in a situation that excludes the possibility of physical presence in the office, for example, at a conference or at a show, allows you to create the effect of the presence of all participants and work productively on the project.
Customer service is a promising niche for using augmented reality technology. Thanks to parallel streaming data, technicians will be able to remotely service equipment of any complexity, configure and repair various systems.